种草/拔草

zhòngcǎo/bácǎo

Literally says

to plant grass / to pull grass

Actually means

to make someone crave a product / to finally buy it or cross it off

When to say it

Zhòngcǎo is when a review or a friend plants the desire in you, bácǎo is when you finally buy it, or try it and drop the fantasy for good. All over shopping apps and social media, for lipsticks, restaurants, headphones, anything people recommend.

Hear it in the wild

博主一推荐,我立刻种草了。

Bózhǔ yī tuījiàn, wǒ lìkè zhòngcǎo le.

One recommendation and I instantly wanted it.

种草半年的包,今天拔草了。

Zhòngcǎo bànnián de bāo, jīntiān bácǎo le.

Craved this bag for six months, finally pulled the trigger.